INTRODUCTION
Your website speed and performance create the first impact when it comes to managing a business online. It’s important to understand that you won’t get a second chance to change to experience of the user when the user is visiting your website for the first time. Optimization is the key when it comes to creating a first impression on the visitors. One of the most frustrating reasons that forces users to leave your website is low website speed. Higher performance and speed of your website can increase more conversion rates, higher rankings and enchanted user experience whereas low performance and slow-websites can damage your reputation. In this article, we will provide you with recommendations about how to improve your performance of your website as well as the services we provide.
WHAT IS WEBSITE OPTIMIZATION?
Website optimization is basically a process of using tools and strategies for improved performance of your website SEO is one of the most critical aspects of optimization. SEO not only focuses the pages of your website but also rank your website and makes your brand famous easiest way possible. By an optimized website you can not only put up your website into competition but also be effective and efficient at the same time which open the doors for more revenue gain.
HOW DOES WEBSITE OPTIMIZATION WORK?
The important role of optimization is to make your website more appealing to people as much as possible. Finding out issues is always the first step in optimization. Before improving your website-presentation you need to find out what are the problems arising in your website. You have to cover all the areas and brainstorm issues with your team to make your website performance better. You should be familiar with tools such as SEO, page speed, mobile usability and more for better optimization of your website.
WHAT IS WEBSITE PERFORMANCE?
Performance of your website usually measured with the speed and time taken by the website pages to load on web browser. Optimization is practiced for improving the website performance by various methods. The faster the website it is said to be more performing.
For any successful website good performance is one of the main keys because that’s the first thing the users experience in your website. First impression influences the perspective of the users regarding website and it’s a later thing whether the customers are converted or bounced based on the services they require.
WHY WEBSITE PERFORMANCE MATTERS?
Did you experience slow websites as a user? Did you feel like minor annoyance? Obviously, yes. You may have left the website or not even read the entire thing in annoyance due to the slow loading of pages. The effects of slow performance can spoil the user experience which leads to dropping of your business. Even your regular clients won’t maintain the loyalty due to poor performance of the website. Your speed benchmarks are very important to hit in order to have proper optimization and performance of your website. No matter what techniques are used in an online business everything is for user experience for which performance of your website matters.
HOW TO CHECK YOUR WEBSITE PERFORMANCE?
The first step for checking your website performance optimization is checking the speed of the website. This can be done by any online speed test of your web pages which will let you know the speed of your website. These speed test of your website can be done for free you just need to paste the URL of any web page and you will get the summary of your website page performance. Many websites even give you aggregate scoring based on fast or slow performance of your website so you can pinpoint the issues your website is facing and solve the issues for quick performance wins and better optimization.
Once you have tested your website and get the information where your website stands you can start optimizing it. Here, list of some of the method which can make your website work more efficiently,
- Use of Content Delivery Network (CDN)
Basically, CDN is a set of web servers distributed across various locations which provide web content to end users regardless their geographical location. While hosting website you have a single physical web server and all the requests are sent to the same hardware due to which time taken for response is increased as load time is increased due as the users are physically away from the server. With help of CDN the user requests are directed to the nearest server and the response time is reduced delivering the content at a faster rate also reducing the load time. Hence, CDN is quite an effective way to optimize load time for your website.
- Better Host
Having a good host for your website can be the best way to optimize your website. There are three ways of hosting,
Sharing hosting is the cheapest way to get your site online for short time and at low cost and it is essential to choose shared hosting to ensure better optimization.
Virtual Private Servers are dedicated servers and are much faster than sharing hosting. It uses more than one server for content distribution. In VPS you share your server but have your own part which cannot be disturbed by other clients and can be a optimal solution for average traffic website.
Dedicated server is the most expensive hosting option which is your own physical server in which you pay rent for server and hire system administrator for maintaining your server which is the most optimistic way to keep your performance up but just a little cost effective.
- Optimizing the size of images of your website
Eye-catching images can be a way of attracting visitors and everyone loves eye catching images as they play a vital role in presenting your website. But a lot of photos and videos can slow down your website as they are large files in your website. The best way to image optimization without compromising the quality is using tools to compress the images or using attributes in HTML that adjust the image size based on display properties.
- Reducing the number of plugins
Common components of each website are the plugins. Plugins add specific third-party features. More the number of plugins in your website more resources it needs to run in your website which can slow down your website and even security reasons can arise. As the time increases some plugins are added but some aren’t used anymore by your website so we recommend checking of those plugins and remove or delete the unnecessary plugins by running some performance tests.
- Minimise the number of Java Script and CSS files
A large number request arises when your website visitors need to access particular files if there are more number Java Script and CSS files. Each request is treated individually which slow down the website work. Try grouping Java Scripts and CSS files which will reduce the overall HTTP request increasing your page optimization.
- Making use of Website Caching
A lot of users are accessing the page at one time server which can work slowly or take more time to deliver the webpage to users. Caching is the process of storing the data of the current version of website on hosting and presenting that version until the new version is updated as cached website doesn’t send user requests each time and the page does not render again and again for each user.
- Reduce the use of web fonts
Web fonts are very popular in web design and attracts a lot of users but it has a negative effect on the speed of your website as web fonts add extra HTTP requests to external resources. Hence, choosing only the needed styles and not overloading web fonts can be a good way of optimizing your website.
- Detecting 404 errors
404 error is the error “Page isn’t found”. This message occurs when your content page no longer exists in your hosted browsers. For correction you can add detection tools and plugins. As we discussed before plugins can reduce the speed of your website you can also use detection tools for instance.
- Reduce redirects
Redirects cause additional HTTP requests which can slow down your website and create a negative impact on your performance. Keeping redirects to minimum is the best way of optimizing one’s website.
IMPORTANCE OF WEBSITE OPTIMIZATION AND PERFORMANCE
Your website performance and optimization are the main key to load a page on user screen and to make your website run smoothly.
These are some factors that lead your website to success through website optimiz
- Conversion
Website plays an important role in your business to succeed, which means we have to create the best user experience for visitors. The better the page loads the rate of conversion is increased with good performance of the website. As research says that delaying of the page to load leads in annoying the visitor which means reduction in conversion chances.
- Visibility
Your performance and optimization also influence how easily your website can be found by visitors. A low performance website has poor results and low user experience which degrades the promotion of your website. Google also started ranking websites based on the performance and compatibility, the websites having low performance are protected from the users and doesn’t reach them through their search engines making performance and optimization an important factor in your website.
- Usability
Website optimization and performance can directly impact the loyalty of customer. The better your website performs makes the user more satisfied. You can build a strong brand and large customer base based only on performance of your website which creates great user experience.
WHAT DOES INTCIS PROVIDE YOU?
We provide you the best performance and optimization. We provide the users best browsing experience ensuring website availability. We use tools such as Google Analytics and Google webmaster for better reliability of your website. We implement analytics code, metadata and other technical issues including keyword research, on-page optimizations and conversation optimization.
CONCLUSION
As a typical user you expect that your website should load in less than 3-5 seconds and if you don’t meet this expectation barrier you tend to leave the website. This is the reason a website can lose a lot of traffic resulting loss in revenue. The above details can be used for better optimization and improving the performance speed of your website creating a positive first impression over the visitors of website.
Closing
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TABLE OF CONTENT:
HOW TO IMPROVE YOUR OPTIMIZATION AND PERFORMAMCE.
INTRODUCTION
WHAT IS WEBSITE OPTIMIZATION?
HOW DOES WEBSITE OPTIMIZATION WORK?
WHAT IS WEBSITE PERFORMANCE?
WHY WEBSITE PERFORMANCE MATTERS?
HOW TO CHECK YOUR WEBSITE PERFORMANCE?
Use of Content Delivery Network (CDN)
- Better Host
- Sharing hosting
- Virtual Private Servers
- Dedicated server
- Optimizing the size of images of your website
- Reducing the number of plugins
- Minimise the number of Java Script and CSS files
- Making use of Website Caching
- Reduce the use of web fonts
- Detecting 404 errors
- Reduce redirects
IMPORTANCE OF WEBSITE OPTIMIZATION AND PERFORMANCE
- Conversion
- Visibility
- Usability