INTRODUCTION
You will get the most of the information and services you desire about SEO from this guide. This guide is designed to describe aspects of SEO and what we are the services we provide with respect to those aspects. SEO basically is qualified traffic to your website making your site familiar to search engines and increasing the ranking as well as value of your website. Through this guide you can learn about the basics of SEO and the services provided by us which will introduce you to the world of SEO.
WHAT IS SEO?
SEO is an acronym used for Search Engine Optimization, which is used to increase more quality traffic to your website through search engine results.
For understanding the true meaning of SEO let us break the definition in two parts,
- Quantity of traffic
You can attract all the traffic in the whole world, what if they are coming to your site just because google suggests you are seller of blackberry technologies but you are just a seller of blackberry who owns blackberry farms. Instead of this misconception we want to attract visitors who are genuinely interested in the products we sell or offer.
- Quality of traffic
Once you have the right visitors coming through those search engine result pages, more traffic is attracted towards the website.
HOW SEO WORKS?
Have you ever used Google, Yahoo or various search engine? Obviously yes, when you enter something in the search engine the engine automatically starts giving you suggestions about links of top website and that doesn’t happen due to some magic. Google has some crawlers that goes and gathers information regarding websites and information of their content. The crawlers bring information to build up an index. That index is filled with patterns and algorithms so when you search for any content the data matches your query.
HOW DOES INTCIS HELP YOUR SEO?
IntCis helps your SEO in various ways those are,
- Technical SEO-
The fundamental part of SEO help inspecting the overall SEO health of your site, includes improving crawling and indexing, website speed, content, site architecture, robots, schema, images, videos, etc including customization options and proven scalable websites.
- Personalize web experience
All our customers are unique and we help customize your website for each type of audience helping reaching your ideal audience and turn insights into action with analytics. Data-driven marketing with Google Marketing Platform helping your website working more optimistically.
- Local SEO-
The website’s online elements are optimized to search results for relevant audiences. We help set up Google My Business, NAP citation help convert more visitors into customers increasing your local SEO rankings.
- Social media-
We help create business profiles on major social networking sites for publishing, sharing, messaging, discussing and collaborating with your website.
WHAT ARE THE BENEFITS OF SEO?
Search Engine optimization can be considered the main key to find your website and a best marketing platform online because primarily users navigate through web using search engines and having a higher rank help approach your website faster.
Search results from your search engines are presented on the basis on ranking of the website. The higher the rank the site gets more traffic. For instance, let us consider a website link loads first after a query you fire in your search engine the visitors tend to open the first website rather than preferring the second or third links. The chances and probability of using the links below are lesser. As a user you too have experienced that no user usually visits second page after browsing the first page with the links above. Even a small improvement of your SEO ranking can increase the probability of your site being visited by traffic and increase the potential of your business.
Due to these reasons, many website holders and businesses try to increase their SEO rankings and manipulate their position in search results so their page can be found before any other competition.
WHAT ARE SEARCH ENGINE OPTIMIZATION TECHINIQUES?
Understanding how search engine works is the basic step in improving your website SEO ranking. For improving your SEO ranking here are some techniques,
- Keyword research
Identifying the keywords and terms that the users look for while searching for the content in google or other search engines provide directions for optimization of existing content and for creation of new content. These are usually the starting point in SEO which involves looking at what keywords a site is ranking and for what keywords the other competitors are ranking and knowing what the latent customers are searching for.
- Content marketing
Keyword search was the first step and the next step comes is content marketing. After your potential keywords are identified you move to content marketing. Content marketing can be refereed as posting new content or updating existing content as search engines put up premium over high-quality content and is suggested more to the users when the keyword is searched. The content providing best user experience with relevant information creates a more chance of sharing and attracting traffic increasing your SEO rankings.
- Link building
One of the core ranking factors of google and other search engines are link from external websites. This involves promotion of good content, reaching out and building relationship with other websites and submitting your website to relevant directories for attracting links from other websites.
- On-page optimization
Off page factors such as link building improve your structure of page giving benefits to your SEO but you also need to focus on your On-page optimization. On-page optimization techniques include optimizing URL to assimilate keywords, updating of title tags to relevant terms and using images to describe your content. Updating page meta tag can be beneficial though they don’t create a direct impact on your SEO ranking but can increase traffic on your site and the search rate of your website.
WHICH ARE TOP SEO TOOLS?
There are many tools and software which can be used for SEO and optimizing your website. These are some most commonly used SEO tools,
- Google Search Console also known as Google Webmaster Tool
- Google Ads Keyword planner
- Backlink analysis tool
- SEO platforms
- Social media
All the tools above are the top SEO tools used based on the concepts discussed above in the guide.
WHAT DOES INTCIS PROVIDES?
IntCis can help you set up Email marketing, live chat, forms, ads, reports and all built in robust free CRM. The tools are as follows,
- Capture Lead
We provide free marketing tools that can automatically capture form submissions, contact forms, and pop-ups.
- Manage lead
When a lead submits a form, additional contact info from across the web is pulled in automatically, including job titles and social profiles.
- Analyse and conversations
We provide built-in analytics make it easy to learn which pages, offers, and traffic sources are driving the most conversions.
- Convert Website Visitors into leads
See how visitors interact with your site and turn more of them into paying customers.
WHAT DOES INTCIS OFFER?
IntCis can offer you support for optimizing pages of content to earn better ranks in SEO and drive relevant traffic to your website. The popular features IntCis provides for On-Page SEO are Crawl accessibility, compelling contents, keyword optimization, mobile friendliness, page speed, best user experience, image optimization, security with SSL certificate. We provide all the features discussed above in the guide with discovery, relevance and authority.
CONCLUSION:
SEO if done properly can increase conversion rates of your website increasing the potential of your website. As SEO done properly can attract more traffic to your website. Not all traffic are converted into paying customers but SEO can hike your website potential and you can experience a growth in your business with proper Search Engine Optimization.
CLOSING :
All business should have a solid website care component to avoid loss.
LEARN MORE ABOUT WEBSITE MAINTENANCE WITH IntCIS.
We offer several website – maintenance packages that will ensure your site is up to date, functions correctly, and remains secure.
FOR MORE INFO AND ABOUT US VISIT IntCIS SUPPORT.
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TABLE OF CONTENT:
HOW SEARCH ENGINE OPTIMATIZATION WORKS?
INTRODUCTION
WHAT IS SEO?
- Quantity of traffic
- Quality of traffic
HOW SEO WORKS?
HOW DOES INTCIS HELP YOUR SEO?
- Technical SEO-
- Personalize web experience-
- Local SEO-
- Social media-
WHAT ARE THE BENEFITS OF SEO?
WHAT ARE SEARCH ENGINE OPTIMIZATION TECHINIQUES?
- Keyword research
- Content marketing
- Link building
- On-page optimization
WHICH ARE TOP SEO TOOLS?
WHAT DOES INTCIS PROVIDES?
- Capture Lead
- Manage lead
- Analyse and conversations
- Convert Website Visitors into leads